— Technical achievements and innovations
Idôle, a powerful totem
A great deal of technical achievements and innovations have been made based on the conviction that the impossible is just a possibility waiting to be accomplished.
We think that the Idôle bottle is the slimmest in the world to date at just 15 mm thick. This finesse emphasizes its rigorously geometric structure and ideal proportions. It is easy to handle. A breeze to grasp. The hand immediately fits around the object as if it has always been familiar to it. Inspired by the grip of the object that never leave our hands. A bottle as light as a virtuality. The glass surfaces are so thin that the fragrance appears to be holding itself in the palm of the hand. An emotional grip. A magical sensation. Unprecedented.
But more than just an achievement, the Idôle bottle is a symbol.
Inspired by the grip of the object that never leave our hands. A bottle as light as a virtuality.
WE ARE THE FUTURE — THE WORLD IS OURS — DREAM BIG STAND STRONG —
— A blank page
A symbol of boldness and determination
As clear as can be, simply outlined with a golden frame, the Idôle bottle does not call for long speeches. It is a blank page that remains to be written. A promise of infinite possibilities in which every woman may project her own reality and her own dreams. At the center of its perfectly smooth facade, a concave halo vibrates like a beating heart, evoking the courage and passion that it takes to be bold. A crystalline container revealing a liquid subtly tinted with a warm, joyful pink, the Idôle bottle evokes a filter through which to view the world. A woman’s loyal companion, it helps her —little by little — to take a confident outlook, a fearless posture and a decided step towards victory. A dynamic silhouette, sharp as the will, surrounded by a golden hoop as a frame of determination.
“A powerful totem” ready to be brandished to rally other women.
— A durable object
A symbol of commitment
The perfectly timeless Idôle bottle asserts itself as an object impervious to fleeting fashions and trends. Available in several refillable formats to reduce environmental impact. It is accompanied by a perfume fountain at point of sales called “La Recharge” (list available on lancome.com) to refill it in a very intuitive way.
This durable object is also nomadic, thanks to the cases that may be used to protect it, accessorize it and take it along anywhere.
Idôle bottle evokes a filter through which to view the world.
Chafik Gasmi, creating the bottle of the future
Who better than this radiant figure, a creative jack-of-all-trades and longtime Lancôme collaborator, could have designed the Idôle bottle? Indeed, it is in Chafik Gasmi, founder of Chafik Studio, that Lancôme entrusted the design of this bottle of an unprecedented finesse, comparable to a beam of light. With its perfect harmony, balanced proportions and sensuous concave shape, the Idôle bottle is part of a true design approach: a cross between a talisman and a jewel. A ceaselessly timeless creation designed to be able to adapt to new technologies, crafted so that it will not be necessary to dispose of it or even to replace it. An absolutely modern object.
“While for many decades, exterior status symbols partially dictated the design of beauty objects — those created to reign in our bathrooms, to dethrone the ordinary —, in today’s world it is weightlessness and travel-friendliness that set the tone for the scale of value. This is why a fun, easy-to-handle perfume bottle that fits into the palm of the hand — that may be laid flat, slipped into a pocket, and taken along anywhere—is a companion whose extreme discretion contributes to its extreme distinctiveness.”Chafik Gasmi
“In today’s world it is weightlessness and travel-friendliness that set the tone for the scale of value.”