— The values of a new generation
Idôle: more than a name, a rallying cry
Idôle. It is in his own legacy that Lancôme, has found the name of his new feminine fragrance. This word, present in his universe for several decades, has become obvious. Through this choice, the Maison proudly asserts its coherence with itself and claims her story to write the future.
The five letters of this word, so important to Lancôme, say it all: the aura and the power. But also softness and delicacy. All the values of a new generation of women who are conquering their success without sacrificing their femininity, all rallied under the iconic Ô hat of Lancôme.
A clever reference to the emblematic bottle of this new fragrance, a subtle reminder of its characteristic halo, Idôle crystallizes a new vision of success: one that rallies rather than separates. A success that turns women into inspiring leaders. An individual success to be shared and passed along to incite others to believe in themselves and to succeed in turn. A personal fulfillment that transcends the limits of the individual to influence the collective power of the community.
Because there is an idol in every woman, and because every woman is an idol, Idôle is a rallying cry. A name that resonates, now more than ever, with a unique strength. An invitation to believe in yourself, to surpass yourself, to forge a new path: your own.
“An invitation to believe in yourself, to surpass yourself, to forge a new path: your own”.